The first part of the book explains how the contradiction between analytic strategies and software tactics is reconciled by 'translating' between them. The Five-Level QDA® method unpacks the process so that you can learn it consciously and efficiently. Expert NVivo users have unconsciously learned to do this. This contradiction is best resolved by separating analytic strategies - what you plan to do - from software tactics - how you plan to do it. Software is cut and dried - every button you press has a predictable effect - but qualitative analysis is open ended and unfolds in unpredictable ways.
